In line with its commitment to promoting music in Africa, Audiomack has entered into a partnership with MTV Base, one of the continent’s leading youth entertainment channels. This collaboration will improve listeners’ access to quality music material while raising awareness of African musicians across the continent.
The strategic alliance was created as an editorial partnership with the goal of integrating MTV Base’s curated voices and programming into the Audiomack platform across Africa. Focusing initially on the Nigerian Afrobeats scene, this important agreement will deepen the partnership between all parties in the music ecosystem, including listeners and musicians.
Charlotte Bwana, Director of Brand and Media Partnerships, Audiomack Africa, praised the undeniable expansion of the African music industry in recent years, and in her admirable review of this admirable review highlighted how such alliances play a role in ensuring the accessibility and diversity that music listeners expect. The importance of sexuality in partnership.
“The African music industry has experienced iconic and undeniable growth over the past few years, further raising listeners’ expectations for the best in musical entertainment,” said Bwana. “In this regard, as the continent’s leading music streaming platform, we understand that meeting the needs of our listeners is critical and we are constantly seeking new avenues and strategic partnerships to create value for the community.
“The partnership with MTV Base, a well-known youth-led African entertainment platform, will ensure that we meet listeners’ demand for quality music entertainment, as MTV Base’s music shows such as Official Naija Top 10 (ONTT) will be available as playlists on Audiomack. These will also give artists the opportunity to be featured on the cover of playlists, so providing African artists with more marketing opportunities on both platforms is an integral part of our commitment.”
Paramount Channels Manager Busola Komolafe added: “We are delighted to enter into this partnership with Audiomack Africa as it advances our mission of bringing quality musical entertainment to audiences. We firmly believe that this strategic partnership will not only bring our audiences Listening to the best music anytime, anywhere will also provide unique opportunities for artists and other players within the music ecosystem to reach more young people with their music. The African continent.”
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