Jordan Brand has announced that it will open its first World of Flight concept store in Milan, Italy. A look into the future of Jordan retail, World of Flight will celebrate the legacy and future of basketball culture.
The Jordan World of Flight in Milan introduces a new premium retail concept exclusively for the Jordan Brand. It pioneered streetwear and basketball culture, encouraging deeper consumer connections and serving as a platform to showcase Jumpman’s universal language. This is a natural next step for Jordan Brand as we continue to shape our strong global momentum, which has been and will continue to be driven by expanding our womenswear business, apparel, overseas markets and our stores.
“The opening of Jordan World of Flight is a truly exciting milestone for Jordan Brand,” said Jordan Brand President Craig Williams.
“With World of Flight, we are launching a destination centered on our heritage and basketball culture. This new retail experience allows us to continue our journey of growth as a brand and deepen our connection with consumers. “
Jordan’s Flight World Milan is a 363-square-meter cross-category premium Jordan destination that invites consumers to experience the brand in new ways, including exclusive access to the latest high-heat products, an enhanced pickup experience, the ability to customize products, and a taste of basketball culture Centered membership-based activities. The World of Air Jordan fully embodies Jordan’s product, style and sports innovations around the world.
Jordan World of Flight Milan is located at Via Torino, 21, Milan.
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