Adidas has finally shut down the YeezySupply website and ended its partnership with Kanye West. The move comes months after the footwear company ended its partnership with Mr. Ye following his anti-Semitic tirade last year.
While links to the site are still searchable, the URL no longer directs users to a functioning domain. Instead, the user receives an “error” message.
While the website may have disappeared, Adidas reportedly has a $5 billion Yeezy inventory. After announcing the end of its partnership with Ye, Adidas CFO Harm Ohlmeyer said that adidas will release Yeezy inventory as early as 2023, but without any Yeezy branding, although the branding on the shoes is minimal and, in some cases, unnoticeable .
“Let me be clear, we own all the IP, we own all the designs, we own all the releases and new colorways,” Ohlmeyer said. Adidas will save $302 million in marketing and royalties because they no longer have to pay for the Yeezy business, he added.
Despite being stripped of his billionaire status, Ye seems relatively unfazed by being dumped by every company he works with. He’s been relatively quiet, with only a few songs played that aren’t playing on the DSP, and he’s been caught on video arguing with the paparazzi.
Although his partnership with adidas is over, Yeez still carries the Yeezy name and still has a loyal fanbase who eagerly awaits his new clothes.
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