As part of the brand’s 2023 collection, Dreamville unveiled some new apparel pieces today, each of which will be available on Friday, January 27th at 3:00pm ET via Dreamville.com.
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The new apparel line features a number of new unisex silhouettes from the Premium Classics collection, including the team’s first down jacket, which also highlights the debut of the team’s custom Dreamville branded zipper. This custom-designed cloud-print jacket features the iconic Dreamville logo spelled out in bright yellow letters against a black zipper backdrop, a new manufacturing process that took years to develop.
The rest of the new apparel collection will include cloud-print basketball shorts, a matching gray hoodie and track pants set, and the classic Dreamville logo-print black pants, tee and shorts; and Dreamville’s first tear-away logo-print pants and The debut of the quilted coach jacket. Quantities of each item are limited, so fans are encouraged to act and buy now.
Dreamville’s apparel division within the larger Dreamville Ventures umbrella continues to be led by longtime partner and president of apparel, Adam Roy. Roy is not only responsible for spearheading the successful revitalization of the brand’s flagship music festival in North Carolina, but also expanding the team’s cutting line by partnering with major retail brands and increasing global visibility.
Design for the new clothing line was led by Dreamville Design Director Raeana Anaïs, who has created memorable costumes and performance outfits for many of Dreamville’s musical artists over the years, including Grammy Award-winning Dreamville co-founder J. Cole, who also Continue to design seasonal collections for core brands.
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“Our team started developing this new Dreamville branded zipper five years ago and we’ve been eager to share the design ever since. Our new Premium Classic Puffer is the ultimate way to bring this exciting innovation to our fans It’s a great opportunity, especially since outerwear has become such an important wardrobe staple and statement of personal style,” says Raeana Anaïs, Design Director of Dreamville. “As Dreamville continues to elevate our clothing line, we’re excited to explore new silhouettes with unique yet subtle brand details. Just as Dreamville has become so iconic in today’s society, our new goal is to explore brand messaging that goes beyond classic logos transfer.”
Expect more seasonal pieces from the Dreamville team in the coming months, though fans should visit Dreamville.com and follow @Dreamville on social media for future apparel releases.