SVP Worldwide, the world’s largest consumer sewing machine company, is launching a collaboration between its Singer brand and streetwear label Supreme. Millennials and younger generations have boosted profit margins in second-hand clothing businesses, emphasizing their success in times of slow economic growth. This is an opportunity for SVP Worldwide to reach a new community of household sewers and collectors.
The Singer SP68 is a computerized sewing machine with an LCD screen showing stitch image settings and a thread cutter button that saves time by trimming the top and bottom threads. The speed control option helps to precisely control the speed so sewers can use the machine comfortably. In addition, the machine offers 548 stitch applications and 300 individual stitch options for basic stitches, stretch stitches and decorative stitches, including 2 fonts. With this collaboration, the machine gets a bright red makeover that embodies the classic Supreme aesthetic.
Dean Brindle, chief marketing officer at SVP Worldwide, said in a statement: “Even as a 171-year-old company, we continue to shape our identity. We embrace social media through our sewing education, building a number of inspirational projects.” library, and fashion collaborations with Amazon Prime Original Making the Cut, Disney’s Cruella and now Supreme. We remain committed to leading with existing and new consumers.”
The launch just in time for the holidays – perfect for budding designers and fashion lovers alike. The Singer x Supreme joint collaboration has been on sale on Supreme’s official website, priced at £568/$598/€668.