Pantone, the global color authority, announced that the color of the year for 2023 is Pantone 18-1750 Viva Magenta. This selection is an unexpectedly vibrant relative of red, with cool tones providing some balance. Viva Magenta is an “unconventional shade for an unconventional era,” Pantone said in a statement on Thursday.
This year’s selections aim to represent trends and themes in fashion, beauty, design, technology and decor. It further reflects the spirit of the atmosphere cultivated and captured in everyday life. As the fog of bygone years clears, Viva Magenta is a reminder of the challenges and the intensity of moving on in the ambiguity. Pantone calls Viva Magenta an “intrepid” revitalizing color whose “energy fosters joyful and upbeat celebrations, writing new narratives” to inspire brighter visions.
Assurance and confidence are restorative emotions designed to soothe or lift. Pandemics, as most people know, have rewritten the world. In an interview with CNN, Laurie Pressman, vice president of the Pantone Color Institute, said: “We live in unconventional times. The only thing that becomes routine is its unconventionality. Although there are so many things that influence our thinking , impacted and influenced what has happened and the changes we have to make, but undoubtedly the most important impact is COVID-19.”
Viva Magenta is a rebellious character who reaches out to everyone. This shade of animated red comes in a variety of ways. This year’s color isn’t just influenced by the fight against Covid; it’s inspired by carmine, one of the most prized dyes in the natural dye family and one of the most intense and brightest in the world. This natural inspiration reminds us to build ourselves from the inside out.
Viva Magenta will appear in the Metaverse, or at least something like it, as a testament to its shape-shifting potential. With Artechouse, creators of technology-driven experiential art, Pantone creates immersive experiences rooted in color. Presented at an art exhibit at Art Basel in Miami Beach, Pantone promises: “More than just a color, the installation offers a fully immersive experience, allowing guests to feel a The power of tone, achieved in dreamlike proportions.”
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