Adidas Basketball expands its presence in luxury sportswear with the launch of ‘The 2023 Collection: Chapter 01’.
The collection marks the beginning of the brand’s premium line, featuring luxury sportswear designed to offer “style versatility on and off the pitch”. This includes premium hoodies, sweatpants, sleeveless shirts and shorts in pastel tones.
adidas Basketball’s latest video, “Remember Why,” highlights how adidas prides itself on staying true to the revolutionary spirit of the “Three Stripes” and stripping away the excess with a refreshing new colorway.
Distractions are part of everyday life. From scrolling on handheld devices to the pressure of cynics trying to get us out of the game, daily intrusions run through the routine. Adidas wrote, “We were looking for a way to reset; Reasons to inspire. It is this spirit that drives the new chapter of adidas basketball. The new collection builds on the pillars of the past to serve the modern athlete, establishing its versatility by focusing on the essentials: form, function and colour. Eric Wise, global general manager of adidas basketball, advocates the importance of connecting with the source of our passion that first drives us to do what we love.
This collection goes beyond basketball as it gets to the heart of all basketball. Fashion, music and culture are all fed by a love of hardwoods. “In many ways, basketball has been a cultural catalyst across the globe for more than half a century; the lines between on-court performance and off-court style are now more blurred than ever before,” said adidas’ press release. Located at the intersection of possibilities. Modern design choices, from colorways to oversized fits, all infused with the communities we each influence.
‘Collection 2023: Chapter 01’ offers time-tested styles in ‘Halo Green’, ‘Metallic Gray’ and ‘Cloud White’. It’s available on the Confirmed App and adidas.com/us/chapters-basketball, with prices ranging from $35 to $90.
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