The sought-after capsule collection incorporates Soulja Boy’s musical, cultural and fashion legacy that has elevated the rapper’s stature over the past two decades. Beyond any rules of form, the New York City-born label adds its recognizable streetwear twist to the collaboration as it continues its explosive growth as the world’s most innovative travel fashion label.
Determined to create a collection celebrating the rapper’s legacy, Sprayground founder and chief creative director David BenDavid (DBD) took Soulja Boy’s personal style and transformed it into reimagined fashion pieces, in partnership with Sprayground The signature stud design complements each other and celebrates Soulja Boy’s form in a contemporary way Two backpacks, a limited edition teddy bear backpack that Sprayground has become known for over the past few years, and a jewelry box.
Staying true to the brand’s signature aesthetic, the collection includes comic book style backpacks and meticulously doodled backpacks for added glamour, teddy bear backpacks with a Soulja Boy-inspired look, heel accents to complete the co-branding, and a backpack that doesn’t sacrifice comfort. A one-of-a-kind jewelry box for accessibility or appearance.