Todd Snyder has claimed the title of partnership king by expanding his reach into basketball with a new partnership with the NBA. Snyder has cooperated with many famous teams such as the Atlanta Hawks, Boston Celtics, Brooklyn Nets, Los Angeles Lakers, New York Knicks and San Francisco Golden State Warriors. Germany behaves differently.
Limited-edition partnership titled Todd Snyder x NBA Courtside Collection, spins on the team’s original logo. These modern interpretations can be seen everywhere in French terry sweatshirts and turtlenecks, cashmere sweaters and preppy leather jackets. In the mix of key pieces, the varsity jacket is reworked in Melton wool with leather, raglan sleeves, quilted satin lining and leather tabs at the cuffs. Also available is a handy two-tone cashmere sweater with satin lettering on the chest and raglan sleeves.
Describing his intentions and inspiration for the collection, Snyder said: “I wanted to create sophisticated fan gear—styles that you could wear to the game and on the town. The Courtside collection was a bit of a dream come true because I grew up in Iowa and played basketball every day. When I moved to New York in the 80’s, I fell in love with the Knicks and ended up owning a hometown pro team. When I was working at The Gap, for One of the highlights of my career was winning a design competition when the Indiana Pacers were designing jerseys. Seeing them play in something you design…that’s something else.”
WGSN reports that “college classic” fashion is making a comeback as consumers balance daily mobility with routine. The product embodies the range, offering a modern interpretation of classic logotypes and silhouettes, offering the adaptability consumers are looking for.
The collection will be available at Todd Snyder retail stores and online on Thursdays at 10AM ET. Retail prices include $248 for hoodies, $258 for sweatshirts, $268 for turtlenecks, $498 for sweaters, $528 for cardigans and $1,500 for varsity jackets.