Boy Meets Girl and House of Blueberry released a four-piece digital fashion collection. Digital wearables represent a boy-meets-girl bestseller in the real world. Items such as leggings, sweatpants and two signature T-shirts make up a virtual boutique that Roblox users can browse. Additionally, users can try to design and create a customized digital identity for their avatar.
House of Blueberry’s mission is to create the largest digital fashion house in the universe. They have sold over 20 million assets, 10,000 SKUs and over 400,000 unique customers. The Roblox community has 43.2 million daily active users, nearly 67 percent of whom are under the age of 16. In an effort to set high standards for its digital space, Boy Meets Girl will advance its anti-bullying mission to the metaverse with positive messaging and blueberry virtual boutiques.
Stacy Igel, Founder and Chief Creative Officer of Boy Meets Girl, said: “As an early adopter of the virtual marketplace, this was a natural partnership for me. I am thrilled to be working with House of Blueberry to bring Boy Meets Girl to the Bringing it into the metaverse. During COVID-19, my son Dylan has learned a lot about virtual worlds and has been teaching me about Roblox. So you can imagine how excited I am to share this collaboration, and how excited he is Excited.” Roblox is youth-focused, and the many collaborations that happen through the platform shape the perspectives of young boys and girls.
Blueberry CEO and Founder Mishi McDuff added: “We love the mission of the Boy Meets Girl brand and can’t wait to bring this positive energy into the Metaverse. We think the iconic Boy Meets Girl brand will truly come to life on Roblox , and bring fun, welcoming virtual experiences to our community.”
The project expands on The House of Blueberry’s past collaborations with Jonathan Simkhai and the Broadway musical Dear Evan Hansen. In the real world, Boy Meets Girl has teamed up with Saks Fifth Avenue to launch its core kids-neutral organic collection on Saks.com. The collection includes eight pieces from the sustainable kids’ collection, including its signature logo hoodie, sweatpants and T-shirts in mint, baby pink, blue, black and heather gray.
These items will be available exclusively in Blueberry’s metaverse fashion boutique and catalog on January 10th. T-shirts, leggings and hoodies cost 85 Robux and hats cost 65 Robux.