BuzzFeed said it will use artificial intelligence tools provided by ChatGPT creator OpenAI to “enhance” and “personalize” its content, according to a memo sent to employees by CEO Jonah Perett. Buzzfeed is a news and entertainment website covering many topics including politics, business, food, music, sports and the latest technology. ChatGPT is an extensive language model chatbot developed by OpenAI, which has a remarkable ability to interact in the form of conversational dialogue and provides surprisingly human responses. OpenAI has gained the attention of industry leaders and investors, and has been used to write high schools and even create legal documents.
CEO Jonah Peretti said artificial intelligence will play a relatively large role in the company’s operations. “To be clear, we are seeing breakthroughs in artificial intelligence ushering in a new era of creativity, enabling humans to harness creativity in new ways, creating limitless opportunities and applications,” he said. Peretti detailed that the technology will be used to create quizzes and help personalize content for its audience. Experts foresee the technology improving the quality of many jobs, while taking over administrative tasks and displacing some workers.
BuzzFeed won’t be the first news platform to use artificial intelligence. CNET, the US media site that publishes commentary, news, articles, blogs and podcasts, has been using artificial intelligence tools to generate reports that are then scanned by human editors for accuracy before publication.
Last month, the company said it would cut about 12% of its workforce to control costs. It is hoped that implementing this AI technology will help in the growth and vitality of the business. Buzzfeed recently reported a net loss of $27 million in revenue.